Get mentioned
by the press
with digital PR.
Editors will not publish a gambling brand because it asks nicely. They publish a story. We produce the one worth running — and place our clients in online media and blogs that have a policy against their category.
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National news, DE
Where the money actually goes
A spend study picked up by 14 titles and quoted in two follow-up features.
Sport media, AT
The odds nobody checks
Margin comparison across the league season. Syndicated to regional sport desks.
Finance & tech
Payout times, measured
A tracker the trade press now cites as the reference figure.
Regional, CH
The map of licensed play
Regional breakdown that ran as a graphic in eleven local outlets.
Figs. 01–04 — Screens from past campaigns
Why this is the hard one
Five doors that are closed before you knock.
Every one of them is survivable — but only if the pitch is built around the obstacle instead of pretending it is not there.
Statement
Anyone can buy a link. Almost nobody can get you quoted.
Coverage on a real publication does three jobs at once: it carries authority no marketplace sells, it is the source answer engines read back to players, and it is the one asset a competitor cannot replicate by outspending you.
The angles that actually get run.
Story types
Original data
Anonymised figures from your own platform, turned into something a desk can chart — regional stakes, payout speed, seasonal swings.
News and finance desks
Index and ranking
A repeatable comparison the market has no neutral figure for. Published annually, it becomes the number journalists reuse.
Trade and national press
Expert commentary
A named person at your brand who can explain odds, regulation or payment flows on deadline — the fastest route into a running story.
Reactive newsdesk coverage
Local and sport hooks
Club partnerships, league moments and regional breakdowns — the one angle regional desks reliably run.
Regional and sport media
How a campaign runs
Asset hunt
We go through the data you already hold and the questions your market argues about, and pick the two or three stories that can survive an editor asking why they should care.
Angle and compliance check
Each angle is written up, stress-tested against the critical read, and checked against the advertising rules of every target jurisdiction.
Production
Analysis, charts and a media pack an editor can publish with minimal work — plus the quote from your named expert.
Outreach
Individually written pitches to named journalists we already have a line to. No blast lists, no distribution wires.
Coverage and follow-through
Pieces land, get amplified to the secondary tier, and every URL is logged with its link, its reach and the answer engines that pick it up.
4
regulated verticals we pitch in
80
countries we can place coverage in
0
press wires or blast lists used
1
specialist, brief to coverage
Contact
Tell us the market. We find the story.
A 30-minute call, then three campaign angles written for your market and the publications we would pitch them to — before you commit to anything. One specialist runs it end to end: structured, fast, always personally there for you.
hello (at) igamingtour.com