Measured in
players, not
positions.

Starting point

Strong brand, weak organic footprint: category pages buried on page three, reviews thin and outdated.

What we did

Rebuilt the category logic, published 140 reviews written by people who play, and placed links on sites the market trusts.

What changed

Organic overtook paid on cost per registration and kept compounding after the build phase ended.

Starting point

Good rankings, shrinking clicks: answer engines were summarising the topic and citing competitors.

What we did

Restructured the facts for extraction, added original payout data and earned coverage on the sites models read.

What changed

The brand is now the named source in AI answers on its core questions — and click-outs rose with it.